marimode.com

What do Gwyneth Paltrow, Kristin Davis, George Clooney's girlfriend, Princess Kate Middleton & President Obama have in common?

2011-11-06T17:41:00.000-08:00

What do Gwyneth Paltrow, Kristin Davis aka Charlotte from Sex and the City, and George Clooney's girlfriend, Elisabetta Canalis, President Obama, and Princess Kate Middleton all have in common? They all look beautiful in their aprons!

Evolution of Aprons to Pop Culture

2011-11-06T16:52:00.000-08:00

With ABC's Desperate Housewives coming to an end in its eight season, a major feat, fans will miss seeing Bree Van de Kamp's (Marcia Crosss) exquisitely designed apron ensembles. Bree's eclectic mix of aprons ranged from charming vintage to smart clean-lined contemporary design. Lynette Scavo (Felicity Huffman) and Gabrielle Solis (Eva Longoria) also showed their love for stylish aprons.

Style-watching fans will just have to look forward to the next season of AMC's Mad Men, rumored to return sometime in early 2012. Betty Draper (January Jones) is the essence of the 1960s retro charm, and she knows that her character's ensembles have had a profound effect on current fashion. Featured in the 12 Most Stylish TV Housewives of All Time, Betty's aprons are one critical component of her stylish wardrobe.

Julia Child - a special tribute during the holidays

2009-12-10T10:57:00.000-08:00

This is the classic wrap-around apron that Julia Child used to wear. Marimode's Julia Child apron is an exact replica of the original style and design. Available at http://www.marimode.com/juliachildapron.html

As seen on the Tina Fey character, Liz Lemon, on the television show, 30 Rock

2009-12-09T13:07:00.000-08:00

Most of Marimode's Cupcake Collection aprons
feature stylish cupcake designs as seen on Tina Fey as the character, Liz Lemon, in the
television show, 30 Rock. This video is hilarious, Liz Lemon Knows her Cupcakes: http://www.eatmedaily.com/2008/11/30-rock-liz-lemon-knows-her-cupcakes-video/

A tribute to Elvis in the 1961 film classic, Blue Hawaii

2009-12-09T11:44:00.000-08:00

After seeing these clips of Elvis in the 1961 film, Blue Hawaii, who wouldn't want to celebrate the legend of the king by wearing him every now and then with Marimode's retro classic apron, Elvis - Blue Hawaii? This is the perfect retro gift for every true Elvis fan. Fits all normal adult sizes.

Some photos and lyrics to Blue Hawaii. The Blue Hawaii song is sure to leave you breathless.

Rock-a-Hula Baby - so irresistibly charming

Additional from the film, Blue Hawaii
http://www.youtube.com/watch?v=n5fQYw1ZBio

http://www.youtube.com/watch?v=TaosKDUEA_4

Each Marimode apron order is stylishly wrapped in a jumbo takeout box shown above, and includes an engraved heart shaped measuring spoon, as well as retro recipes.

Who can resist, I Love Lucy - Chocolate Bonbons Classic

2009-12-07T13:42:00.000-08:00

Marimode has added the classic I Love Lucy - Chocolate Bonbons apron to its Novelty Collection and Takeout Collection. Now fans of the classic television series can have an elegant and classic reminder of the hilarious episode featuring Lucy and Ethel working in the chocolate bonbons factory!

A portion of this hilarious episode is seen here,
http://www.youtube.com/watch?v=4wp3m1vg06Q

Marimode's signature large ruffles give this comfortable style an elegant retro look. Get your classic I Love Lucy - Chocolate Bonbons apron for a perfect holiday gift. Each Marimode apron order is stylishly wrapped in a jumbo takeout box, and includes an engraved heart shaped measuring spoon, as well as retro recipes.

Marimode Cupcakes Take the Cake

2009-11-13T19:29:00.000-08:00

There's something irresistible about cupcakes. When you need a little comfort in your life, cupcakes are small indulgences that carry a small guilt factor.

Marimode's growing Cupcake Collection aspires to capture the whimsical, elegant, and fun spirit of cupcakes. Spanning several colors and designs for mothers and daughters, the Cupcake Collection has something for every woman or little girl. Each apron is wrapped in a stylish jumbo takeout box, and includes a heart shaped engraved measuring spoon.

The Cupcake Collection's apron materials range from dark and light polka dot backgrounds, consisting of several unique polka dot styles, coupled with exquisite cupcake designed fabric detailing. Styles span a range as well, including Marimode's signature full length style with large tiered ruffles that flatter any woman's shape and size, full length style with large ruffles that have a horizontal non-tiered design, short waist styles, and simple stylish full length wrap styles.

See recent additions to the beloved Cupcake Collection.

New Styles Added to Mother & Daughter Collection

2009-09-30T05:55:00.000-07:00

Marimode has recently added more styles to its adorable Mother and Daughter Collection. New matching holiday mother and daughter and holiday father and son aprons are coming soon.

What could be more fun for a mother and daughter than having matching mother and daughter aprons? For many busy families today, taking time out to make pancakes together on a Saturday morning, or cupcakes later in the day, creates cherished memories. Many moms and dads admit that these times rate as their favorite time of the week! (For dads, please see Marimode's expanding matching Father and Son Collection.)

This collection reflects Marimode's philosophy that every woman, man, mother, and father might as well feel glamorous and have fun, even if she or he does not have that much time during the week to cook, or if she or he does not like cooking or baking in the first place. Inspired by the fun, flirty, and romantic retro glam and classical styles of the 1950s, marimode's stylish aprons proudly do away with apron styles that resemble glorified potato bags.

Dress for Success with Marimode - The Perfect Style Secret for the Beautiful and Charming Hostess

2009-07-30T16:27:00.000-07:00

No need to hunt down the perfect party outfit. When hostessing and working the room,

SIMPLIFY
choose an outfit that has few confusing layers and components; parts should not interfere with your ability to move around the room.

MINIMIZE JEWELRY & RELATED ACCESSORIES
Keep dangling jewelry short to prevent accidental tangles as you work the room

ADD MUCH-NEEDED GLITZ AND GLAM WITH A STYLISH ACCESSORY THAT IS FUNCTIONAL, FLIRTATIOUS, BEAUTIFUL, AND EASY TO MATCH, Marimode's eye-candy retro aprons!

Specially designed as chic fashion accessories that are easy to match, marimode.com's retro glam and classical aprons make the perfect fashion accessory for the hostess. However stressful party preparation may be, in the end, you'll be alluring and stylish and have a lot more fun. Marimode is fully stocked with beautifully designed aprons that are loved by women who thought that they would never wear an apron. They understand the value of fashion accessories that are beautiful, flirtatious, romantic, and elegant.

WSJ article says accessories are hot... Retro glam aprons are the new must-have fashion accessory.

2009-07-29T12:24:00.000-07:00

marimode.com's aprons are fashionable, functional, and necessary fashion accessories for poor-me times.

Aprons, as accessories, can
- add pizazz to special occasions at home
- bring sassiness to that special event
- transform work-mode into home-mode
- bring you closer to that special someone

The flirty ruffles, brilliant colors, and vibrant fabrics from marimode.com will make entertaining and cooking at home a delightful and fun experience. Reinvent yourself with our glitz and glam aprons!

Every woman knows that aprons are not just for baking and cooking!

Wall Street Journal
BUSINESS
JULY 24, 2009

Retailers Highlight Accessories
With New Wardrobes a Tough Sell, Chains Try Belts, Bangles and Bags

By ELIZABETH HOLMES

Clothing retailers are expanding their collections of belts, bangles and bags in hopes these high-margin accessories will boost slumping sales.

Casual wear retailer J.Crew Group Inc. opened its first accessories boutique last month in New York and soon will release its third accessories catalog. Accessories accounted for about $165 million, or 12% of its sales last year, almost double the amount in 2004.

Gap Inc. launched the first accessories-only branch of Banana Republic, called Edition, in May. And Henri Bendel, part of the Limited Brands Inc. portfolio, is expanding its offerings this summer with six more stand-alone accessories stores.

Retailers said jewelry, belts and scarves remain impulse-purchases that don't require a lot of budgeting, unlike a new wardrobe. "It's a little bit of a candy moment," says Jenna Lyons, J.Crew's creative director. "You don't have to try it on. You can just take it to the cash register."

Gap is testing an accessories-only store, Edition, in San Francisco, above.

Jewelry and bags can yield as much as double the 40% profit margins of apparel, though both vary greatly. The goods take up less space and have more of a timeless appeal, which helps retailers avoid the types of costly markdowns that have hurt results this year. Ed Bucciarelli, chief executive of Limited's Henri Bendel unit, describes the category as "season-less...which obviously speaks to the profit."

And sales are still growing. Women's accessory sales by units for the three months ended April 30 were up 2% from a year earlier, according to market-research firm NPD Group. Women's jewelry-item sales were up 5%, and men's and women's watches and sunglasses were up 11% and 5%, respectively. By contrast, women's apparel sales in units were down about 5.6%.

There are signs shoppers are willing to spend. More than a third of respondents in a Shopping Habits Survey conducted by Shop It To Me, an online personal shopping service, said they were "still splurging" on shoes, and nearly a quarter said the same of handbags. Just 15% of the 940 respondents said they were still splurging on work clothing.

For shoppers such as Julie Chang, a new necklace or a handbag can provide an easy -- and less expensive -- outfit update. Ms. Chang, a 30-year-old senior developer for an online educational services company in California, recently bought a double-strand confetti necklace from J.Crew for $98 because of its versatility.

"You can't wear dresses too often, or people will notice," says Ms. Chang. "But you can take a necklace and wear it on many different outfits."

J.Crew jewelry, which launched in just 13 stores about two years ago, "is becoming a business totally unto itself," Millard Drexler, chairman and chief executive, said in a May conference call on the New York company's fiscal first-quarter results.

J.Crew opened a separate space for its accessories in the brand's store in the trendy SoHo neighborhood. Elsewhere, the jewelry is interspersed with the clothing to help shoppers envision entire outfits and add "an immediate approachability" to the pieces, says Ms. Lyons. For example, in most stores a rack of pearl necklaces sits on a table with knits of complimentary colors.

These retailers' push into accessories are also designed to chip away at a mid-priced business now dominated by department stores, said industry observers.

Before the recession, so-called aspirational purchases by shoppers spending above their income level drove sales at high-end retailers, according to Marshal Cohen, chief industry analyst with NPD Group. The economic downturn has halted that trend. "Luxury isn't going to get that midlevel consumer back anytime soon," Mr. Cohen says.

Retailers now hope to win over those consumers. Gap is testing the Banana Republic-branded accessories store Edition in the upscale Westfield San Francisco Centre. The company describes the brand as "affordable luxury." The majority of the pieces are under $100. Handbags are among the most expensive, with some priced above $400.

Lower-priced accessories concepts have failed to attract the masses in the past. In 2006, Limited opened six Diva London stores but closed them within a year, saying only that the brand "was not meeting our expectations." A spokeswoman describes the brand as "the adult version of Claire's," a mall-based teenage accessories brand with hundreds of inexpensive items.

Limited hopes to have more success with its Henri Bendel brand. At the end of April, Bendel announced that it intends to discontinue apparel sales at its flagship store on Fifth Avenue. It is reducing its selling floor space and offering only accessories, beauty products and other items suitable for gift giving.

Outside New York, the company is expanding its boutique shops with Bendel-branded merchandise. The small outposts, about 2,000-square-feet apiece, will carry everything from bangles to flip-flops, all with the Bendel logo or brown-and-white stripes. Mr. Bucciarelli describes the pricing strategy as "prestige, not luxury."

Printed in The Wall Street Journal, page B6

Additional Blogs

2009-07-27T13:47:00.001-07:00

http://tomstastytid-bits.blogspot.com/2009/07/marimode-aprons-every-cook-needs-good.html
Thursday, July 2, 2009
"Marimode Aprons - Every Cook Needs a Good Apron"

http://pinkmapledesign.blogspot.com/2009/07/quick-pic.html
Monday, July 13, 2009
"A Quick Pic"

Find us on Facebook and become a Fan

2009-07-27T13:39:00.000-07:00

http://www.facebook.com/home.php#/pages/Cambridge-MA/Marimode-Retro-Glam-Aprons/101437217374?ref=ts

Marimode (Retro Glam Aprons!) on Facebook

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2009-07-17T08:31:00.000-07:00